Rudbeckia laciniata – common name, Cutleaf Coneflower is easily grown in average to medium moisture in well-drained soils in full sun. Cutleaf Coneflower is an American native occurring naturally along stream banks or moist woodlands. Typically grows 4-5′ but may reach up to 9′. The daisy-like flowers of 3.5″ have reflexed yellow rays and a green center disk. The large leaves are deeply divided and these plants have a long mid-late summer blooming season. They attract butterflies and look great in a naturalized garden, cottage gardens or in a perennial border.