Rudbeckia fulgida, or Orange Coneflower, grows easily in average, dry to medium moisture, well-drained soils in full sun. This species, once established, tolerates some drought and slowly spreads through underground rhizomes. Orange Coneflower is a dependable, clump-forming American native typically growing to 3′ in height. The daisy-like flowers with yellow-orange rays and brown-purple center disks bloom in abundance over a long mid-summer to fall blooming season. Good cut flower and an important plant for pollinators. Mix with other wildflowers, such as purple coneflower and ironweed.