Echinacea paradoxa, common name Yellow Coneflower, is the only species in the genus Echinacea to have yellow flowers instead of the usual purple. Yellow coneflower grows easily in average conditions. Large 3-4″ flowers with yellow to orange-yellow petals (rays) and large copper-brown discs bloom in summer. The flowers are borne on rigid stems typically 3′ tall. Coneflowers attract butterflies, and if some of the old spent bloom heads are left, goldfinches will often feed upon them. Grow alongside native grasses and gauras.